What is DMA marketing?

DMA Marketing is a powerful tool used by businesses to understand their target audience by understanding media markets. Designated Market Area (DMA) is a geographic region that Nielsen Media Research uses to measure television viewership and radio listening habits.

What is a Designated Market Area (DMA) region?

The data gathered is vital for any organization, researcher, or marketer that wants to use standardized geographic regions within their own business. A designated market area (DMA) region consists of a group of different counties. They are specific areas where people receive the same radio and television options.

What is a DMA AD & why is it so expensive?

Every area is in a DMA and there is no overlap. DMAs also establish the cost of advertising in a particular area. That’s why it’s much more expensive to purchase a television ad in Los Angeles than one in Laredo, Texas. What does all this mean for your company?

What is a DMA in New York City?

A DMA is often tied to a certain city and incorporates the surrounding area as well. In other parts of the country, the DMA is large and includes more than one city. The DMA for New York City is massive, including around seven million homes. Different market areas cover more than one city and cross state lines.